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Defying Odds
“As a female founder, I was met with much doubt and criticism when I first launched Yobo. Despite the objections, I firmly believed in creating a higher quality soju that represented my own evolving Korean American identity. Today, our portfolio has expanded into a wide range of premium Asian American spirits, distributed in 40 states, and on the shelves of the most discerning stores, restaurants, and bars. I’m so proud of how far we’ve come.”
- Carolyn Kim, Founder
Highest Standards
“Our range of products represent a standard we set for ourselves. More than hype or buzz, we agonize over quality and taste. These are products we share with our closest friends and family, and as such, we require them to be made with the highest quality ingredients, free from artificial coloring, flavors, or ingredients of any kind. We create products we’d gladly share with the people we love.”
- John Noe, CEO
Pursuit of Innovation.
We are driven by innovation. In everything we do, our aim is to elevate the Asian American spirit by providing new formats, new flavors, and new experiences for generations to come. With deep respect for our heritage and past, we marry our history with our future to create a range of unique products. We hope you enjoy the journey with us.
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Latest News
Remote/Virtual The Yobo Spirit House is searching for a social marketing manager to support Yobo’s marketing initiatives, social channels, and community engagement. Yobo’s portfolio is one of the m...
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New York Regional Sales Manager
The Yobo Spirit House is searching for a regional sales manager to help expand Yobo’s brands in the New York City market. Yobo’s portfolio is one of the most innovative Asian-American spirits in th...
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California Regional Sales Manager
The Yobo Spirit House is searching for a regional sales manager to help expand Yobo’s brands in the Southern California market. Yobo’s portfolio is one of the most innovative Asian-American spirits...
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Somaek: Korea's Answer To Beer Boredom
Somaek is a popular Korean cocktail that combines two main ingredients: soju, a traditional Korean rice spirit, and beer[1][2]. The name "somaek" is derived from the Korean words "soju" (소주) and ...
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Soju: A Pioneering Low ABV Spirit
When we think of low ABV (Alcohol by Volume) spirits, soju might not be the first beverage that comes to mind. However, soju has a long-standing history as one of the original low ABV spirits, pr...
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How to Drink Soju: A Guide to Enjoying Korea's Traditional Spirit
Soju, Korea's national spirit, has gained immense popularity worldwide in recent years. With its smooth taste and unique cultural significance, learning to drink soju can add a fun and authentic ex...
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What is Oleo-saccharum and How do you make it?
Oleo-saccharum is a traditional cocktail ingredient that adds an intense citrus flavor to drinks[1]. The term "oleo-saccharum" means "oil-sugar" in Latin, and it refers to a syrup created by extr...
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Claire Mosteller joins Yobo Spirits as Brand Director and Partner. Prior to Yobo, Claire managed digital and media for Padma Lakshmi and was at Union Square Hospitality Group where she managed crea...
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This Korean Spirit Is the Fastest-Growing Liquor in the World Right Now
Soju is poised to take over the liquor world, so there's no better time to drink it straight or in a cocktail. With the rising popularity of K-Pop and Korean films and TV shows over the last decad...
Read moreEvents
Join us at Oseyo's annual Lunar New Year festivities on Saturday, February 10th. We'll be in high spirits, sharing and savoring samples of our premium soju. Stop by and say hello. Good people, goo...
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